Peter Barnett is the CEO and founder of the Company. He Served in the British Army for 8 years in Airborne Forces and worked in Out of Home Advertising sector with JC Decaux , before running his own company in the same sector.
In 2005 he changed industry sector and worked in the City as a proprietary trader with a Chicago based prop firm and later with Schnieder Trading Associates. He worked in Private Equity as an Investment Manager with Beer & Partners. Also as an inter-dealer broker before moving into the private client side of the City.
His holds a Bachelors degree in Contemporary European Studies, his dissertation was:
"Lobbying and the European Union Decision Making Process."
giving him a unique insight into the implications of Brexit for Britain and Europe.
He has a Diploma in Investment Advice in Securities and Derivatives with the Chartered Institute of Securities and Investment., Level IV qualified.
Although he is professionally qualified neither he nor the company provide professional advice.
The company was formed when he realised that many investment houses avoid informing their clients the true nature of the risks in the investments that they deal in. Often the brokers or relationship managers lacked experience and were selling assets they did not trade or believe in themselves. Therefore had little true understanding of the risks or benefits other than what they had learned by rote.
The lack of diversity in the City means that opportunities available for people, of a certain race or age can be seen as tokenism at best. The City's unofficial "Glass Ceiling" means that valuable experience is not utilised. This underpins one of the City's biggest weaknesses , the desire to conform from the top down, the old "King has no clothes" syndrome otherwise known as "Group think".
The company takes it's name from Ayn Rand's book the Fountainhead the polar opposite to group think..